Jack Trout On Logo Design

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Jack Trout on Logo Design

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I really like the book "The Genius Wisdom" by the genius of marketing and branding Jack Trout. The book covers all topics needed for a successful business.One of the chapters was of special interest for me. It is "Chapter 10. How Important Are Logos?"

It has a lot of interesting information on logo design, I want to list here my favorite quotes:

"No matter how cute, if it's tough to read, forget about it.""Your brand-new symbol probably has no chance of standing alone without your name.""The name is far more powerful than a symbol. A logo should be designed around the name."

I use recommendations from this book in my work and think that any designer should follow them. I highly recommend you to read this book, it is easy to read and very useful.

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Logos In Killer Marketing Tactics →