logo design by:

Logo Design by etiziano
professional freelance logo designer
| Home |logo design| About |logo design| Portfolio |logo design | Free Quote |logo design | Testimonials |logo design| FAQ |logo design | I ♥ Logo Design |
company logo design

I ♥ Logo Design > Chapter 11: Jack Trout on Logo Design

Author of this website is a professional logo designer. Check his portfolio. Get Free Quote.

Genius Wisdom Jack Trout

I really like the book "The Genius Wisdom" by the genius of marketing and branding Jack Trout. The book covers all topics needed for a successful business.

One of the chapters was of special interest for me. It is "Chapter 10. How Important Are Logos?"
It has a lot of interesting information on logo design, I want to list here my favorite quotes:


"No matter how cute, if it's tough to read, forget about it."

"Your brand-new symbol probably has no chance of standing alone without your name."

"The name is far more powerful than a symbol. A logo should be designed around the name."

I use recommendations from this book in my work and think that any designer should follow them.

I highly recommend you to read this book, it is easy to read and very useful.

Author of this website is a professional logo designer. Check his portfolio. Get Free Quote.

© 2000—2008 etiziano.com, I ♥ logo design.
Feel free to contact me via ICQ ICQ: 289-321-239, Yahoo Messenger Yahoo! Messenger: vitaly.pedchenko, MSN Messenger MSN Messenger: info@etiziano.com, send me e-mail, or use online contact form.